Name: Huw Wigley | Customer Marketing Summit | London
Start: 2026-12-02T00:00:00.000Z
End: 2026-12-02T00:00:00.000Z
Location: InterContinental at the O2

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Huw

Wigley

Customer Advocacy Manager

SUSE

Huw Wigley is a customer advocacy leader known for elevating customer voices and strengthening brand loyalty within global technology organizations. As Customer Advocacy Manager at SUSE, he builds programs that highlight customer success, deepen engagement, and create meaningful peer influence across the open source community. With experience spanning customer marketing, client engagement, and creative program development, Huw excels at forging relationships, capturing authentic stories, and translating customer insights into impactful advocacy initiatives. A dedicated member of the Customer Marketing Alliance, he brings a collaborative, people-first approach to every project and is passionate about helping customers share their achievements with the world.

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02 December 2026 11:45 - 12:30

Panel | Who owns the customer? Resolving the turf war between marketing, sales, and CS

Panellists from marketing, sales, and CS backgrounds will debate where customer ownership genuinely sits. Expect honest discussion on process, handoffs, and how to structure collaboration without territorial gatekeeping. Key takeaways: • Where customer ownership boundaries most commonly break down between marketing, sales, and CS • Practical models for handoffs and shared ownership that reduce duplicated effort • How to raise and resolve turf conflicts internally before they become customer-facing problems