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Ivana
Gaspic
Customer Advocacy Director
SAP
Ivana Gaspic is a marketing communications and customer advocacy leader with 15+ years of B2B technology experience. Having lived in five cities across three continents, Ivana is collaborative by nature and inclusive in approach. She is a champion of customers as the ultimate brand advocates and a passionate storyteller. As a Flagship Customer Program lead at SAP, Ivana works with the company’s largest and most strategic customers on multifaceted, long-term customer advocacy plans. Prior to joining SAP, Ivana spent six years at AWS where she established the EMEA customer references program and held workshops on writing at Amazon.
04 December 2024 09:45 - 10:30
Panel: Managing a flagship customer program - Identifying key stakeholders and the journey to creating, and keeping, customer advocates
In this panel discussion, our lineup of experts will be discussing how to manage a flagship customer program. Key takeaways include: How to identify key stakeholders and customer accounts to work with Beginning the advocacy relationship Long-term management; managing requests whilst still offering value to your key accounts

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