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Jess
Burney
Managing Director of Customer Marketing and Subscriptions
Immediate Media
Jess Burney is Managing Director of Customer Marketing and Subscriptions at Immediate Media, where she leads a 50-strong team across some of the UK's best-known specialist brands — Radio Times, BBC Good Food, BBC Gardeners' World, and History Extra. Over the last three years, Immediate has grown to 1.2 million subscribers, including close to 800k paid app subscribers — scaling the Good Food app from scratch and building Nutracheck into the UK's top-rated calorie and nutrient tracking app. With nearly 15 years at Immediate and a background at BBC Worldwide, Jess brings deep experience in all thing's subscriptions, alongside marketing transformation programmes.
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02 December 2026 09:15 - 09:45
Beyond the content glut: Why less (but sharper) wins in 2027
How to successfully transform your martech, marketing team and operating model to win in the AI driven, attention economy. Key takeaways: • The importance of a full funnel marketing approach - with marketing technology and team fully synched • The power of content marketing in an AI world • Creating sticky customers - through must read content, utility tools and data driven marketing