Klaviyo has built one of the most vibrant customer ecosystems in SaaS, bringing together users, partners, and brand leaders to learn from one another and grow faster together. In this session, Joe McCarthy, Director of Community, will share how Klaviyo is extending the impact of its community beyond engagement – elevating executive relationships, capturing authentic customer stories, and empowering sales with credible customer influence. Attendees will hear how Klaviyo’s community and advocacy strategies work in concert to strengthen relationships, inspire collaboration, and drive measurable business outcomes. Key takeaways: - How to build a connected customer ecosystem that fuels both brand and revenue growth -Practical ways to engage executives and amplify customer credibility - How to align community, marketing, and sales around shared outcomes - Lessons from Klaviyo’s approach to scaling authentic connection and influence