Name: Krista Wright | Customer Marketing Summit | London
Start: 2025-12-03T00:00:00.000Z
End: 2025-12-03T00:00:00.000Z
Location: InterContinental at the O2

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Krista

Wright

Director of Customer Success

Turnitin

Krista is an experienced customer success and sales leader with over eight years at Turnitin, currently serving as Director of Customer Success for Europe. Based in Newcastle Upon Tyne, she leads strategic initiatives to drive customer satisfaction, retention, and growth across the region. Prior to this role, Krista held senior sales leadership positions, including Senior Manager for BeNeLux and DACH, where she consistently exceeded sales targets and fostered high-performing teams. She also served as Account Management Team Lead for Europe, demonstrating strong capabilities in client relationship management and operational excellence.

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03 December 2025 16:15 - 17:00

Panel: What can Sales teach CS - Renewals, expansion and upselling

This session is a practical panel discussion aimed at equipping Customer Success professionals with the tools and mindset needed to become a true revenue-generating function. Drawing on proven sales techniques, our panel will share actionable insights on how CS teams can identify and qualify opportunities, lead effective commercial conversations, and drive cross-sell, upsell, renewals, and expansion. Attendees will walk away with real-world strategies, talk tracks, and frameworks to confidently own revenue outcomes while continuing to deliver exceptional customer value.