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Leon
Markham
Vice President of Customer Advocacy & Market Strategy
ServiceNow
Driving product and market strategy with a background in sales, consulting, innovation and market Intelligence.
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04 December 2024 10:30 - 11:00
Unique customer advocacy tips to perfect your customer personas and experience
You'll learn how to leverage behavioral insights, psychographic data, and real-time analytics to create more accurate and dynamic personas that truly resonate with your target audience. You'll walk away with actionable tips and a fresh perspective on how to make their customer personas more insightful, relevant, and effective in driving engagement and conversions.