Lucas Dawson is an experienced CRM Team Lead and digital channel marketing specialist currently driving customer strategy at Leadly, a leading UK lead generation agency for financial services. With multiple years of experience in B2C CRM, Lucas excels at managing both the strategy and delivery aspects of campaigns. His background shows a strong commitment to enhancing customer journeys and supporting company growth through effective digital communications. Before moving into his leadership role at Leadly, Lucas honed his skills at Betfred in senior CRM and marketing executive positions, focusing on high-volume B2C environments. He also gained valuable experience as an Email Marketing Executive at Awaze and a CRM Assistant at Distrelec Group. Lucas holds a Bachelor's degree in Advertising and Brand Management from The Manchester Metropolitan University.