Name: Lucas Dawson | Customer Marketing Summit | London
Start: 2025-12-03T00:00:00.000Z
End: 2025-12-03T00:00:00.000Z
Location: InterContinental at the O2

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Lucas

Dawson

CRM Lead

Leadly

Lucas Dawson is an experienced CRM Team Lead and digital channel marketing specialist currently driving customer strategy at Leadly, a leading UK lead generation agency for financial services. With multiple years of experience in B2C CRM, Lucas excels at managing both the strategy and delivery aspects of campaigns. His background shows a strong commitment to enhancing customer journeys and supporting company growth through effective digital communications. Before moving into his leadership role at Leadly, Lucas honed his skills at Betfred in senior CRM and marketing executive positions, focusing on high-volume B2C environments. He also gained valuable experience as an Email Marketing Executive at Awaze and a CRM Assistant at Distrelec Group. Lucas holds a Bachelor's degree in Advertising and Brand Management from The Manchester Metropolitan University.

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03 December 2025 12:05 - 12:35

Panel - Trends, tactics, and truths: Marketers on what’s next

In this forward-looking session, Chris Bennett-Baggs (Partnerships at Customer.io) moderates a conversation with Ed Preston, Sr. Growth Marketing Manager at Cleo, and Lucas Dawson, CRM Team Lead at Leadly, to explore what marketers can expect in 2026. The panel will unpack where growth and lifecycle marketers are investing next year, what trends and technologies are poised to shape the marketing landscape, and which strategies from 2025 are still driving strong results. Attendees will leave with practical insights into how to prioritize budgets, prepare their teams, and future-proof their marketing strategies for a rapidly evolving digital environment.