Name: Lydia Raven | Customer Marketing Summit | London
Start: 2026-12-02T00:00:00.000Z
End: 2026-12-02T00:00:00.000Z
Location: InterContinental at the O2

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Lydia

Raven

Head of Customer Advocacy, EMEA

Samsara

Lydia Raven is a B2B customer marketing and advocacy leader with over ten years of experience turning customer success into growth. As Head of Customer Advocacy, EMEA at Samsara, she launched the Pan-EMEA storytelling programme, producing 70+ customer stories and 30+ videos and securing 137 pieces of customer media coverage in 2025. She also created the Connected Operations Awards across Europe, beating entry targets in every region. Previously, she built Okta's EMEA Customer Reference Programme from scratch and grew customer references at Salesforce by an average of 130% a year. Lydia has secured and managed 35+ customer speakers for flagship events including Oktane, Dreamforce and Salesforce World Tour, and has designed and delivered keynote panels. She brings practical lessons on building advocacy programmes that win customer voices and help sales close deals.

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02 December 2026 13:30 - 14:15

Interactive roundtable discussions

It's time to put your pens down and become part of the discussion. Select the topic that you want to discuss, take part in the conversation, share your challenges and find real solutions that you can implement right away. Topics include: 1) The future of customer voice: Keeping insight authentic in an AI-first world | Sam, Canva 2) Do more, grow more: Scaling customer marketing without scaling headcount | Natali, Phorest 3) Mastering project management as a customer marketer to drive lasting growth | Lydia, Samsara 4) Community, champions or advocates? Designing programmes customers actually value We'll close the session with a brief round robin so each group can share their most interesting talking points and takeaways with the rest of the summit audience.