Mardien Drew is Customer Marketing Lead at YouGov, where she drives customer engagement and champions data quality to strengthen connections and improve business outcomes. With a strong background in product marketing and digital product development, she transforms insights into actionable strategies that deliver measurable results. Mardien also leads a global workstream on data quality for the Market Research Society, advocating for trustworthy data in business decision-making. Outside of work, she is passionate about empowering women to find their voice and build confidence through clearer messaging, personal branding, and authentic connections. A firm believer in women supporting women, Mardien dedicates time to helping others show up with clarity and confidence in both digital and real-world spaces.