Meenakshi is the Senior Customer Advocacy Manager at Workday, a cloud computing enterprise software company. Throughout her 8-year experience in B2B marketing, Meenakshi has created, implemented, and led Customer Advocacy Program for software products in Global IT companies that includes Advisory Boards and Reference Programs. With a solid track record in market strategy, she has also been in the roles of Product Marketing, Partner Alliance Marketing, and Digital Marketing. Meenakshi holds an MBA degree from IMS-DAVV, India, and has Professional Certification in Digital Marketing from Kellogg’s School of Management, Northwestern University.