Name: Nataliia Starovetskyi | Customer Marketing Summit | London
Start: 2025-12-03T00:00:00.000Z
End: 2025-12-03T00:00:00.000Z
Location: InterContinental at the O2

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Nataliia

Starovetskyi

Senior Customer Marketing Manager

SailPoint

Nataliia is a Senior Customer Marketing Manager at SailPoint, an industry leader of identity security solutions. In her current role for EMEA and APJ markets, Nataliia has been instrumental in working directly with customers to showcase their success throughout written, video and other types of customer-first content. Being customer obsessed, she reinvigorated a vibrant customer advocates community in the region and launched programs that drive incremental value to SailPoint. Nataliia has an extensive background in Marketing with over 10 years experience for both small businesses and high-tech corporations. Throughout her previous various roles at Microsoft, Accenture, and Meta (ex- FACEBOOK), Nataliia was always at the forefront of customer experience and customer engagement, while driving brand awareness, pipeline and revenue

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04 December 2024 16:15 - 16:45

Fireside chat: Customer storytelling

In an era where authenticity and trust define customer relationships, storytelling has emerged as one of the most effective tools for connecting with audiences on a deeper level. Join Nisha Prabhakar and Nataliia Starovetskyi for a fireside chat that explores the art and science of impactful customer storytelling. This session will cover best practices for crafting genuine, relatable stories that not only spotlight customer success but also reinforce brand values. Discover actionable strategies for gathering and amplifying customer voices, integrating stories across channels, and measuring storytelling impact through meaningful metrics. Whether you’re looking to create an advocacy-driven community or simply enhance your storytelling toolkit, this discussion promises valuable insights for leveraging customer stories to build trust, foster loyalty, and drive brand growth.