Name: Nicholas Ruthven | Customer Marketing Summit | London
Start: 2025-12-03T00:00:00.000Z
End: 2025-12-03T00:00:00.000Z
Location: InterContinental at the O2

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Nicholas

Ruthven

Customer Marketing Manager

YOOBIC

Nicholas Ruthven is a senior marketing leader with over 15 years of experience at the intersection of strategy, storytelling, and customer experience. Specializing in B2B SaaS, recruitment technology, and professional services, he is passionate about creating marketing that centers the customer to drive growth, loyalty, and commercial impact. At Forsta, Nicholas led the global customer marketing function through a major transformation, building integrated lifecycle programs, launching advocacy initiatives, and aligning marketing, sales, and customer success teams. His expertise spans ABM campaigns, martech unification, and messaging during global rebrands—always with a focus on delivering meaningful outcomes for both customers and business. Known for his collaborative leadership style and curiosity, Nicholas thrives on working cross-functionally to develop scalable marketing programs driven by clarity, empathy, and purpose.

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03 December 2025 13:35 - 14:20

Interactive roundtable discussions

It's time to put your pens down and become part of the discussion. Select the topic that you want to discuss, take part in the conversation, share your challenges and find real solutions that you can implement right away. Topics include: 1. Advisory boards: The hidden key to the customer advocacy kingdom with Nataliia Starovetskyi, Sailpoint. 2. AI-driven digital transformation: Revolutionizing omnichannel marketing strategies with Abhineet Kesarwani, Lyca Mobile. 3. Mastering project management as a customer marketer to drive lasting growth with Nicholas Ruthven, YOOBIC 4. Aligning customer marketing and product marketing for growth with Patricia Leon Elias, Reuters News 5. The art of prioritization: How customer marketers decide what moves the needle with Natali Stoeva, formerly Redgate 6. Earning a seat at the table: Positioning customer marketing as a strategic growth driver with Shea Barickman, Mirakl We'll close the session with a brief round robin so each group can share their most interesting talking points and takeaways with the rest of the summit audience.