Customer Marketing Manager
YOOBIC
Nicholas Ruthven is a senior marketing leader with over 15 years of experience at the intersection of strategy, storytelling, and customer experience. Specializing in B2B SaaS, recruitment technology, and professional services, he is passionate about creating marketing that centers the customer to drive growth, loyalty, and commercial impact.
At Forsta, Nicholas led the global customer marketing function through a major transformation, building integrated lifecycle programs, launching advocacy initiatives, and aligning marketing, sales, and customer success teams. His expertise spans ABM campaigns, martech unification, and messaging during global rebrands—always with a focus on delivering meaningful outcomes for both customers and business.
Known for his collaborative leadership style and curiosity, Nicholas thrives on working cross-functionally to develop scalable marketing programs driven by clarity, empathy, and purpose.