Nicholas Ruthven is a seasoned B2B customer marketing leader whose career has taken him from Edinburgh, to New York, Dubai, and London. He specializes in customer retention, advocacy, and revenue growth through high-impact campaigns, content strategies, and events. In his current role as Customer Marketing Manager at Yoobic, Nicholas plays a pivotal role in driving upsell and loyalty among some of the world’s most iconic retail brands, including Ralph Lauren, GameStop, and Michaels. By leveraging unique customer data and behavioral insights, Nicholas creates personalized, high-value experiences that resonate deeply with target audiences. He champions customer success through best-in-class content production and promotion, developing impactful multi-channel thought leadership. His tactical ABM campaigns have delivered measurable results, unlocking significant upsell and expansion opportunities. Prior to joining Yoobic, Nicholas held key roles at Forsta and StepStone, where he led strategic marketing initiatives across global markets, optimized performance through data-driven insights, and executed standout events and brand programs. Passionate about data, storytelling, AI, and personalization, Nicholas is committed to building scalable, ROI-driven customer engagement programs, making him an influential voice in modern customer marketing.'