Nicola Peragine leads how lululemon shows up across EMEA through community and culture, including ambassador partnerships, brand experiences, and local activations that build genuine connection at scale. Based in London, he's held senior community roles spanning the UK, Ireland, and Global Franchise, plus EMEA-wide, and previously drove lululemon's North America Impact Marketing strategy. With a career spanning TELUS, Scotiabank, and lululemon, Nicola brings a rare blend of grassroots community instinct and enterprise brand strategy.