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Nicola
Peragine
Director, Community, Sports Marketing & Events, EMEA
lululemon
Nicola Peragine leads how lululemon shows up across EMEA through community and culture, including ambassador partnerships, brand experiences, and local activations that build genuine connection at scale. Based in London, he's held senior community roles spanning the UK, Ireland, and Global Franchise, plus EMEA-wide, and previously drove lululemon's North America Impact Marketing strategy. With a career spanning TELUS, Scotiabank, and lululemon, Nicola brings a rare blend of grassroots community instinct and enterprise brand strategy.
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02 December 2026 13:30 - 14:15
Interactive roundtable discussions
It's time to put your pens down and become part of the discussion. Select the topic that you want to discuss, take part in the conversation, share your challenges and find real solutions that you can implement right away. Topics include: 1. Advisory boards 2. Community, champions or advocates? Designing programmes customers actually value 3. Mastering project management as a customer marketer to drive lasting growth 4. From retention to revenue - Customer marketing’s expanding role We'll close the session with a brief round robin so each group can share their most interesting talking points and takeaways with the rest of the summit audience.