Nicki leverages her experience in digital marketing, customer engagement and advocacy programs to drive customer growth, retention, expansion, and loyalty. She has a master's degree in digital marketing and several professional certifications in customer experience, community management, account-based marketing and leadership. Nikki's core competencies include designing and executing customer lifecycle marketing strategies, customer advocacy programs, customer adoption, up-sell and cross-sell campaigns, and community management. She enjoys building relationships and influencing global senior stakeholders, customers, and partners. She thrives in diverse, collaborative, and fast-paced environments, where she contributes to customer-led growth and customer satisfaction.