In an era where authenticity and trust define customer relationships, storytelling has emerged as one of the most effective tools for connecting with audiences on a deeper level. Join Nisha Prabhakar and Nataliia Starovetskyi for a fireside chat that explores the art and science of impactful customer storytelling. This session will cover best practices for crafting genuine, relatable stories that not only spotlight customer success but also reinforce brand values. Discover actionable strategies for gathering and amplifying customer voices, integrating stories across channels, and measuring storytelling impact through meaningful metrics. Whether you’re looking to create an advocacy-driven community or simply enhance your storytelling toolkit, this discussion promises valuable insights for leveraging customer stories to build trust, foster loyalty, and drive brand growth.