04 December 2025 13:45 - 14:30
Interactive roundtable discussions
It's time to put your pens down and become part of the discussion.
Select the topic that you want to discuss, take part in the conversation, share your challenges and find real solutions that you can implement right away.
Topics include:
1. Advisory boards: The hidden key to the customer advocacy kingdom with Nataliia Starovetskyi, Sailpoint.
2. AI-driven digital transformation: Revolutionizing omnichannel marketing strategies with Abhineet Kesarwani, Lyca Mobile.
3. Mastering project management as a customer marketer to drive lasting growth with Nicholas Ruthven, YOOBIC
4. Aligning customer marketing and product marketing for growth with Patricia Leon Elias, Reuters News
5. The art of prioritization: How customer marketers decide what moves the needle with Natali Stoeva, formerly Redgate
We'll close the session with a brief round robin so each group can share their most interesting talking points and takeaways with the rest of the summit audience.