Name: Phil Hobden | Customer Marketing Summit | London
Start: 2026-12-02T00:00:00.000Z
End: 2026-12-02T00:00:00.000Z
Location: InterContinental at the O2

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Phil

Hobden

Head of New Customer Advocacy

Sage

Phil Hobden is Head of New Customer Advocacy at Sage and one of the UK accounting technology sector’s best-known industry voices. With more than 20 years’ experience across finance, fintech and accounting technology, he has worked with brands including NatWest Group, Wolters Kluwer, Visma and Sage. Phil works closely with accountancy firms, vendors and industry leaders on technology adoption, AI, customer advocacy and go-to-market strategy. He is a regular speaker at events including Accountex London and The Digital Accountancy Show, and frequently is a guest on podcasts, webinars and panels. His recent recognition includes Top 20 Sales Influencer 2025, winner of Top Voice in Finance at the National Sales Conference 2025, inclusion in the Top 40 Accounting Influencers to Follow in 2026, and finalist for Business Leader of the Year at the Neurodiverse Business Awards.

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02 December 2026 11:45 - 12:30

Panel | Who owns the customer? Resolving the turf war between marketing, sales, and CS

Panellists from marketing, sales, and CS backgrounds will debate where customer ownership genuinely sits. Expect honest discussion on process, handoffs, and how to structure collaboration without territorial gatekeeping. Key takeaways: • Where customer ownership boundaries most commonly break down between marketing, sales, and CS • Practical models for handoffs and shared ownership that reduce duplicated effort • How to raise and resolve turf conflicts internally before they become customer-facing problems