In a world of shrinking budgets and growing expectations, customer marketers are under pressure to deliver greater impact with fewer resources. This panel brings together marketing leaders who are redefining what productivity looks like—automating the busywork, prioritizing what moves the needle, and collaborating smarter across teams. Panelists will share how they’ve streamlined workflows, adopted new tools (including AI), and clarified ownership to avoid duplication and focus on strategic work. Expect real talk on what’s worth automating, what to let go of, and how to keep teams aligned and energized without burning out. Key takeaways include: Practical ways to streamline customer marketing operations and reduce inefficiency Tools and tactics that help lean teams punch above their weight How to prioritize the right work—and stop doing the rest Strategies for cross-functional alignment that drive shared outcomes