Rosie Mitchener leads customer marketing across EMEA at Synthesia, the AI video platform trusted by over 90% of the Fortune 100. She owns customer advocacy and storytelling for the region, working with the world's largest enterprises to turn their results into stories that drive adoption, expansion and pipeline. Before Synthesia, Rosie built Employment Hero's global customer advocacy function from the ground up. Her sweet spot is designing programmes that make advocacy a company-wide capability from day one.