Most case studies are built around the logo. The logo is what gets you in the room - but the person is what makes the story worth watching, and worth sharing. Rosie has made customer stories at both ends of the market: SMEs at Employment Hero, and now enterprise at Synthesia, with customers like Ryanair and Merck. This session is a formula for both halves of the job: finding the hook in any customer story, crafting a social-first narrative, then getting that proof distributed through your own people - from the sales team to the CEO. You'll leave with: • A repeatable way to find the hook in any customer, SME or Fortune 100 • What makes a story people share rather than scroll past • A distribution model that runs on your people, not your brand account