It's time to put your pens down and become part of the discussion. Select the topic that you want to discuss, take part in the conversation, share your challenges and find real solutions that you can implement right away. Topics include: - Handling customer churn: identifying early warning signs of churn and implementing strategies to retain at-risk customers - Building an advocacy program from scratch - Coaching/career development - Using the power of AI and automation to personalise your customer journey at key touch points - Unlocking more value from customer programs by prioritising segmentation - Gathering and implementing customer-driven feedback across cross-functional teams - Running successful customer events; CABs, user groups etc. We'll close the session with a brief round robin so each group can share their most interesting talking points and takeaways with the rest of the summit audience.

We'll kick off the summit with an essential discussion looking at how those in the role are defining customer marketing and the impact this has on where you sit within your org and the strategic goals for your function. Featuring speakers from a variety of industry verticals across the SaaS landscape we'll see how role definitions and strategies differ, and understand their key similarities to understand the breadth of the customer marketing role.