Loyalty and Advocacy programs are a vital part of the marketing mix — keeping customers engaged helps retain accounts, unlock growth and gain credibility in the market. In this session we’ll examine how to design thoughtful, high-impact programs that build long-term customers and turn them into advocates. We’ll share best practices, review real-world examples, and discuss what works — and what doesn’t. Leave with tangible ideas you can apply right away to build, or refine, your loyalty and advocacy program.