Name: Valerio Battelli | Customer Marketing Summit | London
Start: 2026-12-02T00:00:00.000Z
End: 2026-12-02T00:00:00.000Z
Location: InterContinental at the O2

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Valerio

Battelli

Head of Customer Marketing & Advocacy

Cast AI

Valerio is the Head of Customer Marketing & Advocacy at Cast AI. He is customer obsessed and people driven with 12 years experience in customer marketing & advocacy. Valerio is passionate about making customers and people successful and demonstrating the impact of the voice of the customer. He is a strong supporter of the power of sport as a way to remove social barriers and foster fairness and inclusive teamwork.

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02 December 2026 14:15 - 14:45

Prove it or lose it: Making the strategic case for customer marketing

Vanity metrics are bad, but what actually replaces them? Learn how to build a measurement framework that ties customer marketing activity to revenue outcomes, and how to present that case in language finance and leadership actually respond to.