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Victoria
Morgan
Senior Customer Advocacy Manager
Bynder
With 6 years of growth marketing experience in the B2B tech industry, Victoria Morgan has led impactful customer and field marketing programs at Bynder and Forecast that drive business growth, deepen relationships, and elevate brand advocacy. Victoria currently leads Bynder’s Customer Advocacy team, using dynamic tactics to highlight customer success through stories, videos, events, and more. Victoria is passionate about the power of customer advocacy to create meaningful experiences that strengthen relationships, enhance satisfaction, and drive revenue. Victoria works across teams to deliver high-value content and programs that connect strategy with customer storytelling. | 2025 CMA Top 100 Winner | 2025 Bynder Customer Award Winner | Customer-centric B2B Marketer |
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02 December 2026 14:45 - 15:15
Fireside chat | The long game: Deep advocate relationships in an automated world
Automation has made it easier than ever to scale customer touchpoints, but advocacy has never worked on scale alone. The strongest advocate relationships are built over years of genuine investment. This is exactly what's at risk of being squeezed out as teams lean harder on automated engagement to cover more ground. A candid conversation on what it actually takes to build and sustain deep advocate relationships over the long term. Key takeaways: • What separates a transactional advocate relationship from one that lasts years • Where automation can responsibly support advocacy work • How to make the long-term case for relationship investment when short-term metrics dominate reporting