Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Will
Ritchie
Customer Success Director
MuleSoft
Will is a seasoned Senior Customer Success professional with deep expertise in enterprise SaaS retention and product adoption at scale. He manages a 2,000-account portfolio across EMEA, using data-driven insights to reduce customer attrition and increase product consumption. His approach combines in-depth analysis of top accounts with scalable strategies tailored to the broader customer base. Will works cross-functionally with sales leadership, account teams, and Customer Success peers across Salesforce clouds to integrate impactful CS practices into the sales process. He also leads enablement initiatives through coaching, team sessions, and webinars, while ensuring accountability through reporting and success metrics. Will is known for driving measurable outcomes and aligning teams around shared customer goals.
Button
04 December 2025 10:15 - 10:45
Beyond the handoff: Strategic collaboration between sales and CS for scalable growth
In today’s subscription-driven economy, sustainable growth hinges on more than just closing deals, it requires seamless collaboration between Sales and Customer Success. This presentation explores how breaking down silos and aligning these two functions can drive long-term customer value, reduce churn, and accelerate expansion. Attendees will gain practical strategies for creating shared goals, establishing feedback loops, and fostering a unified customer journey that supports scalable, predictable growth.