Amy
Hanan
Chief Marketing Officer
LRN
Amy has a nearly 20-year track record in B2B product, brand, lifecycle and demand-generation marketing and corporate communications for media, professional services, and technology companies. One of her central areas of expertise is executing tech-enabled marketing initiatives for growth. Since joining LRN as Chief Marketing Officer, Amy has doubled the size of the marketing team, increased lead generation by 250% YoY, delivered 3x on meetings booked for sales, and contributed to 15% topline growth. Her previous experience includes Baretz+Brunelle, Reorg Research, ALM Media, and The Associated Press. She holds a Bachelor of Arts degree from Northern Arizona University.
07 December 2023 11:00 - 11:45
Panel: How Customer Success, Marketing, & Advocacy Work Better Together To Scale Customer Relationships
Looking to gain more buy-in across the different channels you constantly have to collaborate with? Let's start with one, customer success, the most crucial relationship to foster a thriving customer marketing & advocacy program. Creating not only allies but shared objectives and metrics makes for a compelling position within your organization. Hear firsthand from this panel of experts who span the gamut and have built successful programs that scale.