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March 11 & 12, 2026
New York

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2024 agenda

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What's on
March 11
March 12
March 11
March 11
08:00
Exhibition & networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
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09:15
Main stage
Scaling customer stories: Inside microsoft's marketing engine
Gabriela Olmos-Hill, Senior Director of Customer Advocacy, Microsoft
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09:45
Main stage
The Wrike elite 100: Building a customer awards program that inspires, engages, and elevates
Karilla Dyer, Senior Customer Advocacy Manager, Wrike
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10:15
Exhibition & networking
Coffee break
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10:45
Main stage
Panel - The state of customer marketing: Key insights from the industry & CMA report
Bridget Heaton, Head of Customer Marketing, Slack
Christina Dalton, VP of Growth Marketing & Email, Hearst Magazines
Perri Haynes, Consumer Marketing Lead, QVC
Nicholas D'Amato, Global Customer Advocacy Marketing Manager, Cisco
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11:30
Main stage
Driving sustainable growth: Lifecycle marketing strategies that lead with value and amplify customer advocacy
Max Bailey, Lifecycle Marketing Manager, Enterprise Activation, Grammarly
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12:00
Main stage
Mastering retention in 2025: How to actually keep customers engaged
Matt Pahnke, VP of Product Marketing, Customer.io
Chris Crompton, VP of Growth/Marketing, CollX
Edward White, Head of Growth, Beehiiv
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12:30
Exhibition & networking
Lunch break
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13:30
Main stage
Supercharge your customer advocacy program with AI
Meenakshi Iakhwani, Senior Customer Advocacy Manager, Workday
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14:00
Main stage
Networking roundtables: Your biggest challenge as a customer marketer
Katherine Cola, Senior Customer Marketing Manager, SailPoint
Becca Dupont, Senior Manager of Customer Marketing, OpenTable
Alaura Jacobs, Senior Product Marketing Manager & Team Lead, Mitratech
Jeff Gabel, Former Customer Advocacy Lead, ServiceNow
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14:45
Exhibition & networking
Coffee break
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15:15
Main stage
Panel - Sustainability meets strategy: How B Corps are redefining customer engagement through purpose-driven marketing
Kristine Naylor, Senior Director of Customer Marketing, Dropps
Chris Marine, Founder & CEO, Campfire
Brett Willis, Senior Communications Specialist, Allagash Brewing Company
Benn Marine, Director of Impact, Campfire
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16:00
Main stage
Ethical AI in customer marketing
Deepika Misra, CEO - DM Professional Services
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16:30
Main stage
Fireside chat - Marketing’s impact on revenue: Aligning metrics, sales, and customer growth
Nicole Crifasi, Director of Marketing Technology, Crawford Group
Phil Burrows, Head of Consumer Digital Sales and Experience, Verizon
Jenna Carter, Demand Generation Manager, Partners, Customer.io
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17:00
Main stage
Chairperson closing remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
17:00
Exhibition & networking
Happy hour hosted by Customer Marketing Alliance
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March 12
08:00
Exhibition and networking
Networking breakfast
See the details
09:00
Main track
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
09:15
Main track
From data to innovation: Leveraging customer insights to drive business decisions and shape customer-centric product roadmaps
Valerio Battelli, Voice of Customer and Insights Lead - Product Marketing, Taboola
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09:45
Main track
Innovate your operating model
Angela Tribelli, Former Global Head of Consumer Marketing and Growth, Bloomberg Media
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10:15
Exhibition and networking
Coffee break
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10:45
Main track
Panel - Unlocking the power of lifecycle marketing to drive customer marketing transformation
Alyse Chiarello, Director of Customer Marketing, Varicent
Neil O'Keefe, VP of Retention & Lifecycle Marketing, Volo Sports
Meenakshi Iakhwani, Senior Customer Advocacy Manager, Workday
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11:30
Main track
Scaling customer advocacy: Building advocacy programs that drive business outcomes
Shelby Allen, Senior Director of Customer Advocacy, Workiva
Kari Miller, Senior Manager of Customer Advocacy, Workiva
Amanda Lupo, Senior Manager of Customer Advocacy, Workiva
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12:15
Exhibition and networking
Lunch break
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13:15
Main track
How to build a strong personal brand
Sheena Hakimian, Senior Director of Digital Consumer Marketing, Condé Nast
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13:45
Main track
Aligning customer marketing with customer success to drive retention and growth
Jennifer Millard, Senior Manager of Enterprise Customer Success, Motive
Liza McGraw, Customer Marketing Manager, Motive
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14:15
Main track
The state of B2B customer contact databases: Exclusive first look at 2025 research findings
Irwin Hipsman, Founder, Repetitos
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14:35
Main track
Chairperson closing remarks
Bridget Heaton, Head of Customer Marketing, Slack
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We’ve assembled the brightest minds in customer marketing for two days of unrivaled networking, learning, and discussion.

Catch up with every session from the summit, now available OnDemand.

New York

March 11-12, 2026

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