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Event starts in:
48

days :

18

: hours :

2

minutes

55

until the summit

March 11 & 12, 2025
Convene 360 Madison Avenue
360 Madison Avenue
New York

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the agenda

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What's on
March 11
March 12
March 11
March 11
08:00
Exhibition & networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Stories that stick: How to craft and amplify customer narratives
Gabriela Olmos-Hill, Senior Director of Customer Advocacy, Microsoft
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09:45
Main stage
Building the case for customer marketing leadership: The path to Chief Customer Advocacy Officer
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10:15
Exhibition & networking
Coffee break
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10:45
Main stage
Panel - The state of customer marketing: Key insights from the industry & CMA report
Bridget Heaton, Head of Customer Marketing, Slack
Christina Dalton, VP of Growth Marketing & Email, Hearst Magazines
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11:30
Main stage
Driving sustainable growth: Lifecycle marketing strategies that lead with value and amplify customer advocacy
Max Bailey, Lifecycle Marketing Manager, Enterprise Activation, Grammarly
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12:00
Main stage
The intersection of brand and customer marketing: Who do you want advocating for your brand?
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12:30
Exhibition & networking
Lunch break
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13:30
Main stage
Supercharge your customer advocacy program with AI
Meenakshi Iakhwani, Senior Customer Advocacy Manager, Workday
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14:00
Main stage
The synergies and tensions between sales and customer marketing: Where do we sit?
Jeanne Nitschke, Head of Customer Advocacy
Phil Burrows, Head of Consumer Digital Sales and Experience, Verizon
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14:45
Exhibition & networking
Coffee break
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15:15
Main stage
The confidence blueprint: Elevating marketing leaders
Sheena Hakimian, Senior Director of Digital Consumer Marketing, Condé Nast
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15:45
Main stage
Panel - Sustainability meets strategy: How B Corps are redefining customer engagement through purpose-driven marketing
Kristine Naylor, Senior Director of Customer Marketing, Dropps
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16:30
Main stage
Chairperson closing remarks
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17:00
Exhibition & networking
Happy hour hosted by Customer Marketing Alliance
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March 12
08:00
Exhibition and networking
Networking breakfast
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09:00
Main track
Chairperson opening remarks
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09:15
Main track
From data to innovation: Leveraging customer insights to drive business decisions and shape customer-centric product roadmaps
Valerio Battelli, Voice of Customer and Insights Lead - Product Marketing, Taboola
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09:45
Main track
Panel - Winning strategies for small teams: Unlocking the power of lifecycle marketing to drive customer marketing transformation
Zalini Persaud, Associate Director of Consumer Marketing & Customer Relationships, Mansueto Ventures
Alyse Chiarello, Director of Customer Marketing, Varicent
Nisha Patel, VP of Customer Advocacy, Automation Anywhere
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10:30
Exhibition and networking
Coffee break
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11:00
Main track
The future of AI in enterprise customer marketing: Lessons from Microsoft
Rajesh Mittal, Director of Customer Success, Microsoft
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11:30
Main track
Scaling customer advocacy: Building advocacy programs that drive business outcomes
Shelby Allen, Senior Director of Customer Advocacy, Workiva
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12:00
Main track
Networking roundtables: Building scalable advocacy programs that deliver results
Jeanne Nitschke, Head of Customer Advocacy
Katherine Cola, Senior Customer Marketing Manager, SailPoint
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12:45
Exhibition and networking
Lunch break
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13:45
Main track
Panel - The impact of marketing on revenue: Balancing metrics and ROI to prove causality
Rohith Bhatia, Global Partnerships Marketing Manager, Meta
Nicole Crifasi, Director of Marketing Technology, Crawford Group
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14:30
Main track
The psychology of customer marketing: Understanding your customer to drive lasting change and loyalty
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15:00
Main track
Chairperson closing remarks
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Get your ticket

for the summit

We’re bringing together the brightest minds in customer marketing for two days of unrivaled networking, learning, and discussion, focused on helping you:

- Implement impactful customer engagement tactics and measure their performance.

- Leverage the latest industry trends, emerging tech, and AI to amplify reach and drive results.

- Meet mentors, build a local network within our global community, and learn from industry leaders.

- Prove your strategic value to key stakeholders through data-driven insights and strategies.

New York

March 11-12, 2025

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