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Event starts in:
25

days :

5

: hours :

22

minutes

3

until early bird rates end. Save $300 by registering now.

March 11 & 12, 2025
Convene 360 Madison Avenue
360 Madison Avenue
New York

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What's on
March 11
March 12
March 11
March 11
08:00
Exhibition & networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Stories that stick: How to craft and amplify customer narratives
Gabriela Olmos-Hill, Senior Director of Customer Advocacy, Microsoft
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09:45
Main stage
Building the case for customer marketing leadership: The path to Chief Customer Advocacy Officer
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10:15
Exhibition & networking
Coffee break
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10:45
Main stage
Panel - The state of customer marketing: Key insights from the industry & CMA report
Bridget Heaton, Head of Customer Marketing, Slack
Christina Dalton, VP of Growth Marketing & Email, Hearst Magazines
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11:30
Main stage
Driving sustainable growth: Lifecycle marketing strategies that lead with value and amplify customer advocacy
Max Bailey, Global Customer Marketing Manager, Aircall
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12:00
Main stage
The intersection of brand and customer marketing: Who do you want advocating for your brand?
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12:30
Exhibition & networking
Lunch break
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13:30
Main stage
The future of AI in enterprise customer marketing: Lessons from Microsoft
Rajesh Mittal, Director of Customer Success, Microsoft
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14:15
Main stage
Bridging the gap: Aligning customer marketing with sales and customer success for seamless growth
Jeanne Nitschke, Head of Customer Advocacy
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14:45
Exhibition & networking
Coffee break
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15:15
Main stage
The confidence blueprint: Elevating marketing leaders
Sheena Hakimian, Senior Director of Digital Consumer Marketing, Condé Nast
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15:45
Main stage
The impact of marketing on revenue: Proving causality
Rohith Bhatia, Global Partnerships Marketing Manager, Meta
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16:30
Main stage
Chairperson closing remarks
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17:00
Exhibition & networking
Happy hour hosted by Customer Marketing Alliance
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March 12
08:00
Exhibition and networking
Networking breakfast
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09:00
Main track
Chairperson opening remarks
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09:15
Main track
From data to innovation: Leveraging customer insights to drive business decisions and shape customer-centric product roadmaps
Valerio Battelli, Voice of Customer and Insights Lead - Product Marketing, Taboola
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09:45
Main track
Panel - Maximizing impact with limited resources: Winning strategies for small teams
Zalini Persaud, Associate Director of Consumer Marketing & Customer Relationships, Mansueto Ventures
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10:30
Exhibition and networking
Coffee break
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11:00
Main track
Supercharge your customer advocacy program with AI
Meenakshi Iakhwani, Senior Customer Advocacy Manager, Workday
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11:30
Main track
Scaling customer advocacy: Building CABs and user groups that drive business outcomes
Shelby Allen, Senior Director of Customer Advocacy, Workiva
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12:00
Main track
Networking roundtables: Building scalable advocacy programs that deliver results
Jeanne Nitschke, Head of Customer Advocacy
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12:45
Exhibition and networking
Lunch break
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13:45
Main track
Panel - Sustainability meets strategy: How B Corps are redefining customer engagement through purpose-driven marketing
Kristine Naylor, Senior Director of Customer Marketing, Dropps
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14:30
Main track
The psychology of customer marketing: Understanding your customer to drive lasting change and loyalty
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15:00
Main track
Chairperson closing remarks
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Early bird rates now on

Save $300 on your ticket

We’re bringing together the brightest minds in customer marketing for two days of unrivaled networking, learning, and discussion, focused on helping you:

- Implement impactful customer engagement tactics and measure their performance.

- Leverage the latest industry trends, emerging tech, and AI to amplify reach and drive results.

- Meet mentors, build a local network within our global community, and learn from industry leaders.

- Prove your strategic value to key stakeholders through data-driven insights and strategies.

New York

March 11-12, 2025

Save $300

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