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December 07, 2023
New York

Agenda

An agenda packed with groundbreaking keynotes, breakouts and panel discussions.

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What's on
Check out last year's agenda.
Check out last year's agenda.
Check out last year's agenda.
08:00
Main stage
Registration & Networking Breakfast
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08:45
Main stage
Chairperson Opening Remarks
Callie Rojewksi, Director of Customer Advocacy, Menlo Security
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09:00
Main stage
Fireside chat: Building Buy-In & Launching Successful CABs
Dr. Tiffany Raymond, Head of Global Customer Advocacy, PayPal
Jui Tamhane, Product Marketing Manager (Android), Google
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09:30
Main stage
How to Build a Customer-Led Marketing Strategy
Allyson Havener, Vice President of Marketing, TrustRadius
Tessa Barron, Vice President of Marketing, ON24
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10:00
Main stage
Managing a Successful End-to-End Customer Review Program
Max Bailey, Global Customer Marketing Manager, Aircall
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10:30
Main stage
Coffee break
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11:00
Main stage
Panel: How Customer Success, Marketing, & Advocacy Work Better Together To Scale Customer Relationships
Ari Hoffman, Vice President of Customer Marketing & Advocacy, Influitive
Nicholas D'Amato, Global Customer Advocacy Marketing Manager, Cisco
Amy Hanan, Chief Marketing Officer, LRN
Zach Boisi, Vice President of Customer Success, LeagueApps
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11:45
Main stage
Defining Metrics for Customer Marketing & Advocacy: A Journey Towards Success & Excellence
Meenakshi Iakhwani, Senior Customer Advocacy Manager, Workday
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12:15
Main stage
Panel: Lifecycle Marketing: The Secret to Brand Loyalists
Katie Meeker, Director of Customer Marketing, ICIMS
Cate Vanasse, Director of Global Customer Marketing, Cisco
Jake Bodmer, Director of Lifecycle Marketing, Masterworks
Paola Boltniew, Director of Digital Products, Fireblocks
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13:00
Main stage
Lunch break
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14:00
Main stage
Fireside chat: Customer Case Studies & The Art of Storytelling
Katherine Cola, Senior Customer Marketing Manager, SailPoint
Natalie Gullatt, Customer Marketing Manager, HubSpot
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14:30
Main stage
Customer Marketing & Advocacy: A Two-Way Street
Meaghan Sullivan, Customer Programs Marketing Lead, Google
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15:00
Main stage
Lessons Learned From Starting a Champion Program
Vernon Gomes, Customer Marketing Manager, LaunchDarkly
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15:30
Main stage
Coffee break
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16:00
Main stage
Conversational Roundtable Discussions: Problem-Solving
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16:30
Main stage
Panel: Turning Your Colleagues Into Champions for Customer Marketing
Bridget Heaton, Senior Manager, Customer Marketing, Slack
Daniel Palay, Senior Customer Advocacy Manager, Grafana Labs
Liz Adams, Senior Customer Marketing Manager, Templafy
Leslie Paterson, Vice President of Global Customer Advocacy & Engagement, BMC Software
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17:15
Main stage
Happy Hour: Sponsored by Customer Marketing Alliance
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