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until early bird rates end. Save $300 by registering now.

March 11 & 12, 2025
etc.venues 360 Madison
360 Madison Avenue
New York

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What's on
March 11
March 12
March 11
March 11
08:00
Exhibition & networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
The customer at the center: Why advocacy is the future of growth
Nisha Patel, VP of Customer Advocacy, Automation Anywhere
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09:45
Main stage
Building the case for customer marketing leadership: The path to Chief Customer Advocacy Officer
Shelby Allen, Senior Director of Customer Advocacy, Workiva
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10:00
Main stage
Driving sustainable growth: Lifecycle marketing strategies that lead with value and amplify customer advocacy
Max Bailey, Global Customer Marketing Manager, Aircall
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10:45
Exhibition & networking
Coffee break
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11:15
Main stage
Panel - The state of customer marketing: Key insights from the industry & CMA report
Bridget Heaton, Head of Customer Marketing, Slack
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12:00
Main stage
The intersection of brand and customer marketing: Who do you want advocating for your brand?
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12:30
Exhibition & networking
Lunch break
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13:30
Main stage
The future of AI in enterprise customer marketing: Lessons from Microsoft
Rajesh Mittal, Director of Customer Success, Microsoft
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14:15
Main stage
Acquisition to advocacy: Using email to build lasting customer relationships
Christina Dalton, VP of Growth Marketing & Email, Hearst Magazines
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14:45
Main stage
Roundtables - Tackling the complexities of measuring and optimizing customer marketing
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15:30
Exhibition & networking
Coffee break
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16:00
Main stage
The data driven revolution in customer marketing: Turning insights into actions
Neha Dutta, VP of Customer Experience Transformation, EXL
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16:30
Main stage
Panel - The impact of marketing on revenue: Proving causality
Rohith Bhatia, Global Partnerships Marketing Manager, Meta
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17:15
Main stage
Chairperson closing remarks
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17:30
Exhibition & networking
Happy hour hosted by Customer Marketing Alliance
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March 12
08:00
Exhibition and networking
Networking breakfast
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09:00
Main track
Chairperson opening remarks
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09:15
Main track
The customer-centric revenue model: Aligning marketing, success, and product teams for growth
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09:45
Main track
The psychology of customer marketing: Crafting emotional journeys that drive loyalty and growth
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10:15
Main track
Networking roundtables: Building scalable advocacy programs that deliver results
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11:00
Exhibition and networking
Coffee break
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11:30
Main track
Panel - Sustainability meets strategy: How B Corps are redefining customer engagement through purpose-driven marketing
Kristine Naylor, Senior Director of Customer Marketing, Dropps
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12:15
Main track
The power of customer storytelling: Amplifying authenticity and building trust
Simrat Singh, Senior Manager of Customer Experience, Condé Nast
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12:45
Exhibition and networking
Lunch break
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13:45
Main track
Panel - Maximizing impact with limited resources: Winning strategies for small teams
Zalini Persaud, Associate Director of Consumer Marketing & Customer Relationships, Mansueto Ventures
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14:30
Main track
The future of customer marketing: Harnessing the power of data and machine learning
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15:00
Main track
Crafting your customer marketing function: Building a strategy that drives growth and loyalty
Jeanne Nitschke, Head of Customer Advocacy, Motive
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15:30
Main track
Chairperson closing remarks
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Early bird rates now on

Save $300 on your ticket

We’re bringing together the brightest minds in customer marketing for two days of unrivaled networking, learning, and discussion, focused on helping you:

- Implement impactful customer engagement tactics and measure their performance.

- Leverage the latest industry trends, emerging tech, and AI to amplify reach and drive results.

- Meet mentors, build a local network within our global community, and learn from industry leaders.

- Prove your strategic value to key stakeholders through data-driven insights and strategies.

New York

March 11-12, 2025

Save $300

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