In an era where marketing is constantly evolving, building a resilient and impactful operating model is essential for driving sustainable growth and transformation. In this presentation, "Innovate Your Operating Model: 4 Principles for Driving Impactful Marketing Transformation," attendees will learn four foundational principles that enable marketing leaders to optimize their strategies and operational frameworks. The session begins by emphasizing the importance of Efficiency Before Innovation—prioritizing the elimination of redundancies and pain points before pursuing new ideas. Next, it challenges traditional decision-making by advocating for a No Decision Making by Committee approach, empowering teams with clear decision rights to foster agility and accountability. Attendees will then discover how to create a repeatable, scalable launch framework with the principle of Implementing a Go-to-Market Process, ensuring consistent execution across cross-functional initiatives. Lastly, the presentation highlights the significance of starting with a Brand Platform, Not a Brand Campaign to develop cohesive, long-lasting brand equity rather than relying solely on fleeting campaigns. Join this session to gain practical insights into transforming your marketing operating model through structured, principle-driven approaches that elevate efficiency, accountability, consistency, and brand impact.