Ari
Hoffman
Vice President of Customer Marketing & Advocacy
Influitive
Ari’s human-first approach to work and passion for customer success are fixtures of his career. He is a seasoned veteran and trusted advisor for customer-centric businesses, primarily in the enterprise SaaS industry. A natural organizer and people-connecter, Ari leads with empathy and relentlessly shines light on others. When you come across Ari online or in-person (please say hi!), you’ll find him championing customers and building community among CMA professionals globally.
07 December 2023 11:00 - 11:45
Panel: How Customer Success, Marketing, & Advocacy Work Better Together To Scale Customer Relationships
Looking to gain more buy-in across the different channels you constantly have to collaborate with? Let's start with one, customer success, the most crucial relationship to foster a thriving customer marketing & advocacy program. Creating not only allies but shared objectives and metrics makes for a compelling position within your organization. Hear firsthand from this panel of experts who span the gamut and have built successful programs that scale.