Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Brett
Willis
Senior Communications Specialist
Allagash Brewing Company
Since 2016, Brett has helped to share the good work, and good beer, of Allagash Brewing Company. Through packaging, branding, website, advertisements, press relations, newsletter, social media, and as host of their podcast, Brett has communicated the brewery's purpose-driven practices. Prior to Allagash, Brett was a copywriter creating ads for brands that ranged from Autotrader to Welch's Grape Juice. He lives in Falmouth, Maine, with his wife, kids, and small, brown dog
Button
03 November 2025 15:15 - 16:00
Panel - Sustainability meets strategy: How B Corps are redefining customer engagement through purpose-driven marketing
With eco-conscious customers becoming a driving force in the market, brands face mounting pressure to align their strategies with environmental and social values. Certified B Corporations (B Corps) are leading the charge, bridging sustainability, marketing, and sales to build purpose-driven brands that resonate with today’s customers. Timed perfectly with B Corps Awareness Month, this panel discussion will highlight how these organizations leverage their commitment to sustainability to drive customer loyalty and engagement. Topics include: - How B Corps create authentic marketing narratives that inspire action and advocacy. - Strategies for integrating purpose-driven values into customer engagement and retention plans. - The role of B Corps in shaping a sustainable future and fostering meaningful customer relationships. Explore how you can learn from B Corps to combine purpose and performance, meeting the expectations of eco-conscious customers and building lasting trust.