Name: Bridget Heaton | Customer Marketing Summit | New York
Start: 2025-03-11T04:00:00.000Z
End: 2025-03-12T04:00:00.000Z
Location: Convene 360 Madison Avenue

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Bridget

Heaton

Head of Customer Marketing

Slack

Bridget Heaton is a marketer who found her niche in customer marketing and in building and scaling communities. She started her career in international education helping to administer ECA exchange programs and found early success there in events, social media marketing, and promoting advocacy amongst program participants. Bridget moved into marketing in education technology at Schoology. There, she started customer marketing and built the community, starting with 19 members and scaling it to 100 and then 4,000 educators. After, she joined Collibra, where she built the customer marketing function and launched their Data Citizens community, reaching 6,000 members in just 1 year. Currently, she is a Customer Marketing Lead at Slack focused on building the enterprise customer marketing program. Bridget holds a Bachelor's degree in Global Studies and French from St. Lawrence University.

03 November 2025 10:45 - 11:30

Panel - The state of customer marketing: Key insights from the industry & CMA report

Customer marketing is at a pivotal moment, with organizations recognizing its critical role in driving retention, advocacy, and revenue growth. Using key metrics and findings from the report, this session will provide: - A data-driven overview of the current state of customer marketing, including adoption rates, budget allocations, and team structures. - Insights into emerging priorities such as advocacy programs, customer success alignment, and personalization at scale. - Benchmarks to measure your organization’s progress and identify areas for growth. Join us to understand how your peers are navigating the landscape, and leave with actionable takeaways to elevate your customer marketing strategy in 2024 and beyond.