With eco-conscious customers becoming a driving force in the market, brands face mounting pressure to align their strategies with environmental and social values. Certified B Corporations (B Corps) are leading the charge, bridging sustainability, marketing, and sales to build purpose-driven brands that resonate with today’s customers. Timed perfectly with B Corps Awareness Month, this panel discussion will highlight how these organizations leverage their commitment to sustainability to drive customer loyalty and engagement. Topics include: - How B Corps create authentic marketing narratives that inspire action and advocacy. - Strategies for integrating purpose-driven values into customer engagement and retention plans. - The role of B Corps in shaping a sustainable future and fostering meaningful customer relationships. Explore how you can learn from B Corps to combine purpose and performance, meeting the expectations of eco-conscious customers and building lasting trust.