Name: Irwin Hipsman | Customer Marketing Summit | New York
Start: 2025-03-11T04:00:00.000Z
End: 2025-03-12T04:00:00.000Z
Location: Convene 360 Madison Avenue

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Irwin

Hipsman

Founder, Repetitos

Irwin Hipsman has started up four Boston-area customer marketing practices. Two were customer advocacy and two were customer lifecycle. As Forrester's former Director of Customer Marketing - Launched a revenue generating "Repeat Sales by Former Customer Contacts" program - Attributed $2.5M in revenue - Brought on in-app messaging and increased year over year email open rates by 5% He is passionate about the importance of a healthy customer contact databases and is the author of the 2025 State of the B2B Customer Contact Database Report being published in April.

02 December 2025 14:15 - 14:35

The state of B2B customer contact databases: Exclusive first look at 2025 research findings

How healthy is your customer contact database? Based on brand-new research surveying customer marketers, CS, and RevOps professionals, this session unveils the first public look at the 2025 State of the B2B Customer Contact Database Report. The findings reveal that most organizations struggle with maintaining accurate, enriched, and well-managed customer contact data—yet those who do it well see measurable business impact. In this session, Irwin Hipsman, founder of Repetitos, will share key data points, trends, and actionable insights, including: - The surprising (and concerning) health score of B2B customer contact databases - How often (or not) companies are updating and enriching their customer data - The role (or lack thereof) of cross-functional collaboration in customer communications - The direct business benefits of prioritizing database health