Irwin Hipsman has started up four Boston-area customer marketing practices. Two were customer advocacy and two were customer lifecycle. As Forrester's former Director of Customer Marketing - Launched a revenue generating "Repeat Sales by Former Customer Contacts" program - Attributed $2.5M in revenue - Brought on in-app messaging and increased year over year email open rates by 5% He is passionate about the importance of a healthy customer contact databases and is the author of the 2025 State of the B2B Customer Contact Database Report being published in April.