Name: Jeanne Nitschke | Customer Marketing Summit | New York
Start: 2026-03-10T04:00:00.000Z
End: 2026-03-11T04:00:00.000Z
Location: Convene 360 Madison Avenue

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Jeanne

Nitschke

Director of Customer Marketing

Inriver

Jeanne Nitschke (Talbot) is a customer marketing leader with a passion for amplifying the voices of customers to build stronger brands and deeper connections. Currently serving as Director of Customer Marketing at Inriver, she brings decades of experience spanning corporate communications, customer advocacy, and technology PR. Her career includes senior roles at Motive, CloudBees, and Lexmark, where she built and scaled award-winning customer advocacy programs, launched advisory boards, and drove storytelling initiatives that turned customers into powerful brand champions. Jeanne has been recognized as a Top 100 Customer Marketing & Advocacy Strategist for four straight years, and her work has generated measurable business impact—boosting retention, revenue, and engagement by putting customer stories at the heart of brand strategy. Jeanne and her blended family recently purchased a house built in 1855 in Westborough, Massachusetts and she is loving the process of making that house their home.

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03 October 2026 10:15 - 11:00

Panel - Metrics that move the needle: What execs really care about

Customer marketing teams are generating more data than ever, but not all metrics tell the story leadership needs to hear. This panel brings together senior executives and customer marketing leaders to unpack which metrics truly capture customer impact, drive strategic decisions, and secure executive confidence. From boardroom conversations to budget justification, you will gain an inside look at how top-performing organizations are reframing KPIs to prove customer marketing’s influence on revenue, retention, and long-term growth. Expect honest discussion, real-world examples, and actionable advice to help your reporting resonate at the highest levels. Key takeaways: - Understand which customer marketing metrics actually matter to executive teams. - Learn how to connect engagement data to revenue, retention, and business outcomes. - Discover how to reframe reporting to elevate customer marketing’s strategic value.