Name: Jeanne Nitschke | Customer Marketing Summit | New York
Start: 2025-03-11T04:00:00.000Z
End: 2025-03-12T04:00:00.000Z
Location: Convene 360 Madison Avenue

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Jeanne

Nitschke

Head of Customer Advocacy

2023 & 2022 Top 100 Customer Marketing Strategist 2023 Customer Marketing Alliance Ones to Watch | Customer Marketing Alliance Many years in corporate communications, customer marketing, and technology PR has taught her many things, but the most important lesson is that technology is useless without the people who use it. Jeanne's job is to tell stories about what technology does for them. When she gets that right, the companies she works for and their customers both win. Jeanne's degree is in journalism and she is a reporter at heart. There's always a story to tell. The trick is uncovering it, understanding the impact, and making it compelling. Her career started in public relations - first at agencies and then on the corporate side. Her roster includes tech giants like Microsoft, Intel, and Lexmark, along with smaller startups and mid-size tech firms. Her recipe for success is building relationships with executive-level customers and building bridges that others just can't or haven't. The other defining ingredient is putting people first, especially those who work beside her and who have trusted her to support them and their careers.

02 December 2025 11:00 - 11:30

Aligning customer marketing with customer success to drive retention and growth

Customer marketing is at the heart of long-term success, but achieving its full potential requires seamless collaboration across sales, customer success, and marketing teams. In this session, we will explore how customer marketers can bridge the gap between these functions to create a unified strategy that not only retains customers but also drives their ongoing growth. Through a conversation between customer marketing and customer success leaders who’ve worked together, attendees will learn: - How customer marketing can empower sales and customer success teams with the right insights and tools. - Strategies for creating a unified approach that turns satisfied customers into advocates. - Best practices for aligning messaging, touchpoints, and campaigns across functions to drive higher engagement and retention. This session will provide actionable takeaways on how to break down silos, foster collaboration, and build a seamless, customer-centric strategy that delivers results across the board.

03 November 2025 14:15 - 15:00

Networking roundtables: Building scalable advocacy programs that deliver results

In this interactive roundtable session, explore the strategies and tools needed to create advocacy programs that scale effectively while driving measurable impact. Choose a table focused on a specific aspect of advocacy, such as identifying and nurturing advocates, leveraging gamification, integrating advocacy with other marketing initiatives, or proving ROI to leadership. Led by experienced facilitators, these roundtables provide a collaborative space to exchange ideas, share challenges, and uncover innovative solutions tailored to your unique goals. Key Takeaways: - Practical tips for scaling advocacy programs without compromising engagement. - Insights into leveraging technology and automation for efficiency. - Real-world examples of advocacy success stories and lessons learned. Select the topic that matters most to you and leave with actionable strategies to strengthen your advocacy efforts.