Customer marketing is at the heart of long-term success, but achieving its full potential requires seamless collaboration across sales, customer success, and marketing teams. In this session, we will explore how customer marketers can bridge the gap between these functions to create a unified strategy that not only retains customers but also drives their ongoing growth. Through a conversation between customer marketing and customer success leaders who’ve worked together, attendees will learn: - How customer marketing can empower sales and customer success teams with the right insights and tools. - Strategies for creating a unified approach that turns satisfied customers into advocates. - Best practices for aligning messaging, touchpoints, and campaigns across functions to drive higher engagement and retention. This session will provide actionable takeaways on how to break down silos, foster collaboration, and build a seamless, customer-centric strategy that delivers results across the board.