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Karilla
Dyer
Senior Customer Advocacy Manager
Wrike
With nearly a decade of experience in B2B SaaS marketing, Karilla Dyer is a customer advocacy leader dedicated to turning customers into brand champions. At Wrike, she drives programs that showcase customer success, build community, and influence buying decisions. Leveraging her expertise in marketing and storytelling, she creates meaningful connections that enhance engagement and drive business impact.
03 November 2025 09:45 - 10:15
The Wrike elite 100: Building a customer awards program that inspires, engages, and elevates
Discover how the Wrike Elite 100 customer awards program fosters loyalty, engagement, and advocacy by recognizing top customers. This session will cover how to create a meaningful awards program that resonates with your audience, drives customer engagement, and strengthens relationships. Learn key strategies for selecting impactful categories, ensuring long-term success, and inspiring your customers to become brand champions.