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Katherine
Cola
Senior Customer Marketing Manager
SailPoint
Katherine Cola is a customer marketing leader at SailPoint Technologies. She is responsible for driving customer advocacy and engagement programs. Katherine is passionate about promoting customers' success with the SailPoint brand through case studies, testimonials, speaking engagements, media opportunities, advisory boards and more. Prior to joining SailPoint, Katherine worked at IBM in both customer and product marketing roles. She has proven experience scaling marketing programs and developing customer champions in the B2B technology space.
03 November 2025 14:15 - 15:00
Networking roundtables: Building scalable advocacy programs that deliver results
In this interactive roundtable session, explore the strategies and tools needed to create advocacy programs that scale effectively while driving measurable impact. Choose a table focused on a specific aspect of advocacy, such as identifying and nurturing advocates, leveraging gamification, integrating advocacy with other marketing initiatives, or proving ROI to leadership. Led by experienced facilitators, these roundtables provide a collaborative space to exchange ideas, share challenges, and uncover innovative solutions tailored to your unique goals. Key Takeaways: - Practical tips for scaling advocacy programs without compromising engagement. - Insights into leveraging technology and automation for efficiency. - Real-world examples of advocacy success stories and lessons learned. Select the topic that matters most to you and leave with actionable strategies to strengthen your advocacy efforts.