Name: Katherine Cola | Speaker | Customer Marketing Summit | New York
Start: 2023-12-07T05:00:00.000Z
End: 2023-12-07T05:00:00.000Z
Location: TBA

Speakers Agenda Why Attend?Testimonials Partners

Locations ▼

Text here

Katherine

Cola

Senior Customer Marketing Manager

SailPoint

Katherine Cola is a customer marketing leader at SailPoint Technologies. She is responsible for driving customer advocacy and engagement programs. Katherine is passionate about promoting customers' success with the SailPoint brand through case studies, testimonials, speaking engagements, media opportunities, advisory boards and more. Prior to joining SailPoint, Katherine worked at IBM in both customer and product marketing roles. She has proven experience scaling marketing programs and developing customer champions in the B2B technology space.

07 December 2023 14:00 - 14:30

Fireside chat: Customer Case Studies & The Art of Storytelling

Customer success stories, or case studies, are one of the best forms of advocacy that demonstrate real-world experiences with your product. It’s important to approach the request and creation of these stories strategically. In this session, you’ll gain a deeper understanding of how to embark upon case study creation, with a focus on the customer’s success at the heart of the story. Relatability, asking the right questions, painting a powerful before and after, and highlighting quotes and ROI wherever possible are key to success.

Useful links

Summit series