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Katherine
Cola
Senior Customer Marketing Manager
SailPoint
Katherine Cola is a customer marketing leader at SailPoint Technologies. She is responsible for driving customer advocacy and engagement programs. Katherine is passionate about promoting customers' success with the SailPoint brand through case studies, testimonials, speaking engagements, media opportunities, advisory boards and more. Prior to joining SailPoint, Katherine worked at IBM in both customer and product marketing roles. She has proven experience scaling marketing programs and developing customer champions in the B2B technology space.
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03 November 2025 14:00 - 14:45
Networking roundtables: Your biggest challenge as a customer marketer
Join an interactive networking session where you'll engage in candid discussions with fellow customer marketers, each led by an industry expert. Choose from a variety of roundtable topics: - Hesitation to advocacy: Removing roadblocks to customer engagement (Jeanne Nitschke) - Crafting customer events that drive engagement and advocacy (Becca Dupont) - Tackling customer churn: Strategies for retention and long-term loyalty Whether you're looking to exchange ideas, troubleshoot obstacles, or gain new perspectives, these intimate conversations will help you walk away with actionable insights and valuable connections.