Name: Kristine Naylor | Customer Marketing Summit | New York
Start: 2025-03-11T04:00:00.000Z
End: 2025-03-12T04:00:00.000Z
Location: Convene 360 Madison Avenue

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Kristine

Naylor

Senior Director of Customer Marketing

Dropps

Kristine Naylor is a creative and results-oriented sales and marketing professional with a passion for building global brands and an entrepreneurial mindset. With over 15 years of experience, she has expertise in omnichannel sales, retail and wholesale marketing, public relations, corporate branding, social media strategy, promotions, advertising, store events, visual merchandising, and new product launches. Kristine has a proven ability to identify strategic opportunities in the fashion, luxury, and beauty sectors, build profitable partnerships, and drive results through innovative problem-solving. Her approach consistently reduces costs while increasing sales and fostering meaningful connections.

02 December 2025 13:45 - 14:30

Panel - Sustainability meets strategy: How B Corps are redefining customer engagement through purpose-driven marketing

With eco-conscious customers becoming a driving force in the market, brands face mounting pressure to align their strategies with environmental and social values. Certified B Corporations (B Corps) are leading the charge, bridging sustainability, marketing, and sales to build purpose-driven brands that resonate with today’s customers. Timed perfectly with B Corps Awareness Month, this panel discussion will highlight how these organizations leverage their commitment to sustainability to drive customer loyalty and engagement. Topics include: - How B Corps create authentic marketing narratives that inspire action and advocacy. - Strategies for integrating purpose-driven values into customer engagement and retention plans. - The role of B Corps in shaping a sustainable future and fostering meaningful customer relationships. Explore how you can learn from B Corps to combine purpose and performance, meeting the expectations of eco-conscious customers and building lasting trust.