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Lindsay
Rothfeld
Head of Community & Customer Marketing
Kira
Lindsay Rothfeld builds communities, programs, and experiences people actually want to be part of. With 12+ years in community and customer marketing across edtech and SaaS, she has run everything from ambassador communities and events to content, advocacy, and product adoption. She now owns community, customer marketing, and events at an AI teaching and learning platform. Lindsay started her career in branded content at Mashable, and she brings that storytelling lens to her customer work. One of her proudest projects was Camp Engage, a virtual conference for educators that launched in 2020 with 37,000 sign-ups and grew into a community-led, customer-powered tentpole event. She is driven by turning customer insight into “aha” moments and programs people genuinely want to join.
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16 March 2027 09:15 - 09:45
Beyond the testimonial: Designing programs that surface customer stories
The best brand stories often emerge when customers have a reason to share their expertise, try something creative, or recognize a peer. A demo reveals an unexpected use for your product. A nomination surfaces overlooked work. Lindsay Rothfeld will show how customer awards, Demo Slams, conference sessions, and usage contests build community and generate stories worth sharing. Key takeaways: - Design engaging customer programs that encourage participation, creativity, and community. - Amplify customer contributions to generate authentic, shareable brand stories. -Turn customer engagement into meaningful advocacy opportunities that keep customers at the center.