Name: Liza McGraw | Customer Marketing Summit | New York
Start: 2025-03-11T04:00:00.000Z
End: 2025-03-12T04:00:00.000Z
Location: Convene 360 Madison Avenue

Speakers Agenda Why attend Partners Venue

Locations ▼

Request to partner

Call to action

Your text goes here. Insert your content, thoughts, or information in this space.

Button

Back to speakers

Liza

McGraw

Customer Marketing Manager

Motive

Liza McGraw is an accomplished Customer Marketing Manager at Motive, where she drives impactful programs that amplify customer advocacy and influence revenue. In 2024, she spearheaded initiatives that generated 1,202 G2 reviews, securing Motive’s #1 rank in Fleet Management for three consecutive quarters and adding 500+ new customer references. Her strategic approach to customer storytelling and content optimization has influenced $92M+ in pipeline, producing 39 high-impact customer content pieces, including 12 video testimonials. Liza’s leadership in G2 blog strategy contributed to $38.6M+ in influenced revenue, while her content placement strategies across product pages, paid ads, and SDR cadences have boosted engagement and conversions. She played a key role in Motive’s 5 “Best of Software” G2 Awards, including #1 in Supply Chain & Logistics and a Top 100 Best Software Product ranking. Additionally, she implemented an AI-powered Peerbound tool, cutting content creation time from 8 hours to 1 hour, and led a Customer Appreciation Day campaign that exceeded engagement goals by 108% in just three hours. Liza’s expertise lies in leveraging customer insights, driving advocacy at scale, and optimizing content strategies to accelerate growth.

02 December 2025 13:45 - 14:15

Aligning customer marketing with customer success to drive retention and growth

Customer marketing is at the heart of long-term success, but achieving its full potential requires seamless collaboration across sales, customer success, and marketing teams. In this session, we will explore how customer marketers can bridge the gap between these functions to create a unified strategy that not only retains customers but also drives their ongoing growth. Through a conversation between customer marketing and customer success leaders who’ve worked together, attendees will learn: - How customer marketing can empower sales and customer success teams with the right insights and tools. - Strategies for creating a unified approach that turns satisfied customers into advocates. - Best practices for aligning messaging, touchpoints, and campaigns across functions to drive higher engagement and retention. This session will provide actionable takeaways on how to break down silos, foster collaboration, and build a seamless, customer-centric strategy that delivers results across the board.