In today’s competitive landscape, driving growth requires more than just acquiring customers—it demands creating lasting relationships that turn customers into advocates. This session will explore how lifecycle marketing strategies, grounded in delivering value at every stage, can fuel sustainable growth while building a loyal customer base. Key takeaways include: - Designing value-driven touchpoints across the customer journey to enhance retention and satisfaction. - Leveraging data to personalize experiences and foster deeper connections. - Creating advocacy programs that amplify the customer’s voice and drive organic growth. Discover actionable strategies to transform your lifecycle marketing approach and unlock the power of customer advocacy as a growth engine for your organization.