Max
Bailey
Global Customer Marketing Manager
Aircall
Max Bailey is a NYC-based marketing professional with a broad range of experience across brand, content, and acquisition marketing. Since early 2021, he has applied his demand gen background to customer audiences by building a customer marketing team at Aircall, an integrated cloud phone provider, from scratch. In this role, he's been instrumental in developing advocacy and lifecycle marketing functions to serve Aircall clients.
07 December 2023 10:00 - 10:30
Managing a Successful End-to-End Customer Review Program
A tell-all session, peeling back the curtain to show how Aircall drives and manages their customer review program, leading to thousands of positive customer reviews per year across G2, Capterra, Trustpilot, Google, and other high-impact platforms. You'll learn about: 1. The direct line between customer reviews & revenue 2. The inputs needed to scale your review outreach 3. Setting up your review program for easy management 4. The case for incentivization 5. Planning to reply to every review 6. Making edits & iterating over time