In B2B SaaS, revenue growth is rarely driven by one big moment. It is shaped by a series of early signals that reveal whether a customer will adopt, expand, advocate, or churn. This keynote breaks down the leading indicators that predict long-term revenue performance and shows how customer marketers can directly influence each one. From activation to onboarding quality, from early product value to engagement depth, you will learn how to design programs that strengthen the signals that matter most for lifetime value. You will explore the data patterns that top SaaS companies track, the behaviors most correlated with retention and expansion, and the strategic levers customer marketing can pull to improve those outcomes. This session will show you how to spot risk early, amplify success quickly, and intentionally design experiences that turn early momentum into measurable revenue growth. Key takeaways: - Learn which leading indicators predict customer growth, including activation milestones, early value realization, engagement depth, and product adoption patterns. - Discover how to influence these indicators through onboarding design, lifecycle programs, customer education, and cross-functional alignment. - Build a framework for measuring early customer signals and connecting them to long-term revenue outcomes.