Name: Meaghan Sullivan | Speaker | Customer Marketing Summit | New York
Start: 2023-12-07T05:00:00.000Z
End: 2023-12-07T05:00:00.000Z
Location: TBA

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Meaghan

Sullivan

Customer Programs Marketing Lead

Google

Meaghan Sullivan started her career off in Sales operations and Inside sales at NetApp and Cloudera. Her years in sales taught her the importance of building relationships with her customers that go beyond closing the sale and hitting her numbers. She transitioned into Customer Marketing and Advocacy where the emphasis is on the customer (customer community, sharing the customers’ success and story) as a way of validating solutions, products, and services. Meaghan joined Google Cloud in 2019, as a member of the Customer Programs team at Google Cloud serving as an Americas Program Lead and Customer Reference Manager for specific priority industries. After about 3 years she moved to Google Workspace and now holds the position of Marketing Customer Programs Lead, Google Workspace where she is responsible for creating the customer advocacy strategy and building the reference program for Google Workspace.

07 December 2023 14:30 - 15:00

Customer Marketing & Advocacy: A Two-Way Street

Customer reference marketing and advocacy is a two-way street. Both you and your customer advocates should get value out of participating in marketing and reference activities. It's up to you (customer-facing marketers) to understand how to bring value back to your customers. And recognize and commit to delivering the value the customer would like to achieve when partnering with you on these marketing activities. We work for our customers, our customers do not work for us. This is the golden rule in customer reference marketing and advocacy. In this session, you'll learn how to be a partner to your customers. You will hear about ways to help them meet their own marketing goals and objectives. And how to clearly articulate both tangible and intangible value that customer reference marketing and advocacy activities can bring back to them and/or their organization.

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