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Meenakshi
Iakhwani
Senior Customer Advocacy Manager
Workday
Meenakshi is the Senior Customer Advocacy Manager at Workday, a cloud computing enterprise software company. Throughout her 8-year experience in B2B marketing, Meenakshi has created, implemented, and led Customer Advocacy Program for software products in Global IT companies that includes Advisory Boards and Reference Programs. With a solid track record in market strategy, she has also been in the roles of Product Marketing, Partner Alliance Marketing, and Digital Marketing. Meenakshi holds an MBA degree from IMS-DAVV, India, and has Professional Certification in Digital Marketing from Kellogg’s School of Management, Northwestern University.
03 November 2025 16:00 - 16:30
Supercharge your customer advocacy program with AI
In today’s competitive landscape, customer advocacy is more than just a buzzword—it's a powerful strategy to drive brand loyalty, enhance customer experiences, generate revenue, and fuel growth. But as businesses scale, effectively managing and amplifying customer advocacy can become complex. This keynote will explore how Artificial Intelligence (AI) can help revolutionize your customer advocacy program, enabling leaders to harness the power of data, personalization, and automation to build deeper, more impactful relationships with customers. We will dive into practical AI-driven tools and strategies that identify your most passionate advocates, analyze their behaviors, and amplify their voices across channels. This session emphasizes on how AI can streamline communication, create personalized experiences at scale, and predict customer sentiment, ultimately helping businesses to deliver more targeted and meaningful advocacy initiatives. Join me to discover how AI can supercharge your customer advocacy efforts, turning advocates into long-term brand champions, driving customer loyalty, and accelerating business success in a hyper-connected world.