Name: Michaela DiChiro | Customer Marketing Summit | New York
Start: 2025-03-11T04:00:00.000Z
End: 2025-03-12T04:00:00.000Z
Location: Convene 360 Madison Avenue

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Michaela

DiChiro

Director of Global Customer Marketing

ServiceNow

Michaela DiChiro is a passionate professional who believes that relationships are the cornerstone of business success. With a proven track record in sales, management, and leadership, she excels at building connections that drive results. Her expertise spans talent development, recruiting, customer service, marketing, and customer relations, with a focus on fostering trust and collaboration. Michaela brings a versatile skill set that includes proficiency in Salesforce, reporting, lead generation, prospecting, data management, and territory alignment. Her adaptable mindset ensures that if there’s something she doesn’t know, she’s committed to learning it.

03 November 2025 10:45 - 11:30

Panel - The state of customer marketing: Key insights from the industry & CMA report

Customer marketing is at a pivotal moment, with organizations recognizing its critical role in driving retention, advocacy, and revenue growth. Using key metrics and findings from the report, this session will provide: - A data-driven overview of the current state of customer marketing, including adoption rates, budget allocations, and team structures. - Insights into emerging priorities such as advocacy programs, customer success alignment, and personalization at scale. - Benchmarks to measure your organization’s progress and identify areas for growth. Join us to understand how your peers are navigating the landscape, and leave with actionable takeaways to elevate your customer marketing strategy in 2024 and beyond.