Natalie
Gullatt
Customer Marketing Manager
HubSpot
Natalie Gullatt is an experienced strategic marketing leader focused on marketing strategy, digital marketing, sales enablement marketing and customer marketing with eight years of marketing experience. Currently, she is a customer marketing manager at HubSpot. Natalie manages customer stories and case studies for some of HubSpot’s largest and notable customers. Through her work, Natalie has showcased customers at HubSpot’s annual event INBOUND, social media campaigns, webinars and more. Prior to working at HubSpot, Natalie worked in customer marketing at two tech companies. During that time she crafted interviews, case studies, customer events, referral programs, retention strategies and other related customer activities. She’s also worked in consulting and manufacturing companies in content marketing, content management and corporate communications.
07 December 2023 14:00 - 14:30
Fireside chat: Customer Case Studies & The Art of Storytelling
Customer success stories, or case studies, are one of the best forms of advocacy that demonstrate real-world experiences with your product. It’s important to approach the request and creation of these stories strategically. In this session, you’ll gain a deeper understanding of how to embark upon case study creation, with a focus on the customer’s success at the heart of the story. Relatability, asking the right questions, painting a powerful before and after, and highlighting quotes and ROI wherever possible are key to success.