Customer marketing is at a pivotal moment, with organizations recognizing its critical role in driving retention, advocacy, and revenue growth. Using key metrics and findings from the report, this session will provide: - A data-driven overview of the current state of customer marketing, including adoption rates, budget allocations, and team structures. - Insights into emerging priorities such as advocacy programs, customer success alignment, and personalization at scale. - Benchmarks to measure your organization’s progress and identify areas for growth. Join us to understand how your peers are navigating the landscape, and leave with actionable takeaways to elevate your customer marketing strategy in 2024 and beyond.