Paola is the Director of Digital Products at Fireblocks where she is responsible for the customer experience across digital channels. Fireblocks mission is to enable every business to easily and securely support digital assets and cryptocurrencies, and she supports this by optimizing and expanding digital experiences across the entire customer journey. She’s an expert in navigating the customer and buyer journey and leveraging social and digital marketing to drive customer success in technology, SaaS, and cybersecurity. Prior to Fireblocks, Paola was Head of Marketing at F-Secure, where she helped to establish F-Secure’s consumer cybersecurity solutions presence in North America.