Perri Haynes is a dynamic marketing leader with deep expertise in consumer marketing, integrated marketing, brand management, talent and strategic partnerships, and brand experiences. Currently, she is shaping the future of social shopping at QVC, where she plays a key role in elevating brand presence and driving innovative marketing initiatives. Previously, Perri led consumer marketing and go-to-market strategy at Sune, a QVC venture focused on redefining video shopping for Gen Z and Millennial audiences. She spearheaded high-impact programs, partnerships, and initiatives while overseeing creative strategy, influencer marketing, content development, and PR efforts. Her work has been instrumental in integrating cutting-edge marketing technologies, managing external agencies, and leading cross-functional teams. Before joining QVC, Perri held marketing leadership roles at Instagram, where she executed global consumer marketing campaigns and launched high-profile partnerships, including Instagram’s collaboration with Olivia Rodrigo, which generated over $300 million in earned media value. She also served as Director of Brand Management at Live Nation Entertainment, managing a $9M+ portfolio across beauty, fashion, and consumer sectors.