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Sheena
Hakimian
Senior Director of Digital Consumer Marketing
Condé Nast
Sheena is a forward-thinking digital marketing professional with 14 years of experience defining and driving multichannel marketing strategies. As Condé Nast's Senior Director of Digital Consumer Marketing, she leads the team of leaders who are driving subscription acquisition strategy for the top consumer revenue-driving brands, like The New Yorker. Sheena is also a Certified Life Coach who helps growth-minded marketers move from stuck to fearless by overcoming limiting beliefs and building lasting confidence.
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02 December 2025 13:15 - 13:45
How to build a strong personal brand
Confidence is the cornerstone of leadership. But for many customer marketing professionals, confidence alone isn’t enough to get you to the next level—you also need to be seen. In this session, we’ll provide a strategic blueprint for building a strong personal brand that makes your strengths and impact visible to senior stakeholders. Discover how to align who you are, how others see you, and where you want to go—so you can transform your confidence into influence. You’ll learn actionable strategies to communicate your value effectively, position yourself as a leader across departments, and elevate your presence both in person and online. Whether you’re looking to lead larger teams, gain a seat at the executive table, or amplify your influence in the industry, this session will equip you with the tools and confidence to take control of your career trajectory—and thrive as a visionary customer marketing leader.