In a world where customer lifetime value is the cornerstone of profitability, seamless alignment between customer marketing, success, and product teams has become indispensable. However, organizational silos and conflicting KPIs frequently hinder businesses from unlocking the full potential of these critical collaborations. This keynote will address: - The transformative rise of customer marketing as a data-driven powerhouse, fueled by cutting-edge analytics, AI, and a deeper understanding of customer behaviors and preferences. - Practical strategies for leveraging data to personalize engagement, enhance retention, and drive advocacy. - Methods to integrate customer insights into lifecycle management, from onboarding to renewal and expansion. Attendees will leave with actionable frameworks for implementing data-driven customer marketing strategies that deliver measurable business impact and foster stronger customer relationships.