Customer marketing teams are generating more data than ever, but not all metrics tell the story leadership needs to hear. This panel brings together senior executives and customer marketing leaders to unpack which metrics truly capture customer impact, drive strategic decisions, and secure executive confidence. From boardroom conversations to budget justification, you will gain an inside look at how top-performing organizations are reframing KPIs to prove customer marketing’s influence on revenue, retention, and long-term growth. Expect honest discussion, real-world examples, and actionable advice to help your reporting resonate at the highest levels. Key takeaways: - Understand which customer marketing metrics actually matter to executive teams. - Learn how to connect engagement data to revenue, retention, and business outcomes. - Discover how to reframe reporting to elevate customer marketing’s strategic value.