Eric Calderon is Senior Customer Lifecycle Marketing Manager at Qualia. As Qualia's first expansion marketing hire, he has been responsible for building the function from the ground up, running all life cycle marketing communications/campaigns, cross-functional partnerships, data analytics, and more. Before Qualia, Eric spearheaded customer lifecycle marketing at Atlassian. He planned and executed a hybrid high-touch and self-serve life marketing strategy that delivered a delightful buying experience to their customer base. Eric lives in San Francisco, where he spends time exploring all of the fantastic experiences that are within proximity or planning his next trip.